Creativity, Inc : overcoming the unseen forces that stand in the way of true inspiration
by
 
Catmull, Edwin E.

Title
Creativity, Inc : overcoming the unseen forces that stand in the way of true inspiration

Author
Catmull, Edwin E.

ISBN
9780593070093

Personal Author
Catmull, Edwin E.

Publication Date
2014

Physical Description
xvi, 340 pages, 8 unnumbered pages of plates : illustrations (black and white, and colour) ; 24 cm

General Note
Includes index.

Abstract
As a young man, Ed Catmull had a dream: to make the world's first computer-animated movie. He nurtured that dream first as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged an early partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later and against all odds, 'Toy Story' was released, changing animation forever. Since then, Pixar has dominated the world of animation, producing such beloved films as 'Monsters, Inc.', 'Finding Nemo', 'The Incredibles', 'Up', and 'WALL-E', which have gone on to set box-office records and garner 27 Academy Awards. Now, in this book, Catmull reveals the ideals and techniques, honed over years, that have made Pixar so widely admired-and so profitable.

Corporate Subject
Pixar (Firm)

Subject Term
Creative ability in business.
 
Corporate culture.
 
Organizational effectiveness.
 
Business and Management.

Added Author
Wallace, Amy, 1962-


LibraryShelf NumberMaterial TypeItem BarcodeStatus
Mayfair LibraryBUS 658.40714Book30117801214715Adult lending
Paddington LibraryBUS 658.40714Book30117801191335Item is being transported between libraries
Victoria LibraryBUS 658.40714Book30117801239209Business Library